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SEO TIP: The major search engines look at the title tag TITLE not only for title searches but also for rankings in non title searches. Web page titles are critical to proper ranking for that web page. Make sure your keywords are in the title. Make sure the words in your title are all essential. Some search engines only look at the first 70 characters in the Title tag (Google between 70 and 71). Standardization groups are trying to set the number of characters in a title tag to 64 characters. Other search engines look at the first 100 characters in the title tag. Therefore we recommend you add 100 characters in your title tag and make sure the essential keywords are in the first 70 characters of the title tag on your web site.